Content is King
Now you need to get found by the people searching for your product or service in search engines such as Google. This begs the question, how do search engines rank websites?
The answer is quite simple: Those who have superior content rule. The phrase “content is king” was born about 4 years ago, and it still holds true today. If you want your website to be relevant, and therefore found, for specific keywords, then you need superior or at least highly competitive content. With that said if you want to rank highly for a number of different keyword phrases, then you will require a number of different pages with individually targeted content. On average, you can expect to target between 3-5 similar keyword phrases per page.
Choosing the correct keywords for your individual pages is the trick and there are several tools available to help you do this. Keywords which have a high KEI (Keyword Effectiveness Index) and KOI (Keyword Opportunity Index) are the ones to go for – but that is for another post…
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