Content Marketing

We don’t think of content marketing as selling. Instead, we believe that a real content strategy is about engaging with your audience to increase brand awareness, captivate customers and influence behaviour.

The scale at which content is being created and published is so huge, that even the finest content can be lost in the digital ether. That’s why we always aim to develop content that is truly captivating, unique and with your customers in mind.

With well over 10 years of experience we know that content marketing has impact on a variety of channels across digital media. A good content marketing strategy is the lifeblood of a strong Search Engine Optimisation and organic outreach strategy. With great content and strong promotion through blogger engagement and PR, we pride ourselves on the fact that our content develops buzz, social sharing and ultimately, links!

MintTwist’s approach to content marketing

Our experienced in-house team of digital marketers, developers, designers and content specialists based in Old Street, London, love to produce creative content that gets traction. We have developed content and content strategies for businesses of all shapes as sizes specialising in a multitude of different industries.

High quality content marketing campaigns:

• Generate more leads and enquiries
• Increase trust and credibility
• Improve customer experience
• Support SEO strategies

Creating content that adds value to a user both on-site & through digital channels is key to reaching your target audience and engaging with them. We’re a partner and extension of your team. So our content strategists work closely with your teams–whether that’s in your office or ours–to develop a strategy built around your objectives and core KPIs.

Audience analysis

Creating content that resonates with your target audience comes from a clear understanding of the audience demographics and user journeys. Combining research, and technology we will work together to build a comprehensive understanding of their interests, frustrations and decision making factors. We recognise that a one-size-fits-all approach often doesn’t work and segmenting your audience and channels will lead to greater engagement and success.

Content production

Looking for long-term results? The lasting power of big hero content campaigns is what drives leads and sales. We work beyond the usual white papers, eBooks and infographics to deliver campaigns with ongoing success. We develop all our content in house through our rich design, web development, video and strategy team. We create data-driven content strategies that inspire and flourish.

PR & blogger engagement

Even the best content won’t work well if no-one is interacting with it. Our outreach team will help connect your brand & content pieces with relevant influencers & bloggers to your industry, leading get people talking about your brand.

Over the last few years PR has been a large piece of any content strategy piece. Our in-house PR team will work with their contacts in relevant fields to get content pieces featured or talked about by the relevant publications or media outlets within your industry.

Optimisation

To make content work as hard as it possibly can, we advise on social strategy. This will guarantee that your brand is engaging with the correct audiences through social while ensuring that influencers are interacting with your content.

Our goals are aligned with your success. We’ll provide you real value at the strategic business level by providing you with the data to make actionable decisions for the future. We’ll use the data to make measurable improvements to all of our future campaigns sharing regular updates with you along the way so you’re always up to speed with progress.

We ensure that your content is fully optimised to reach your target audience, with help from our experts in the best SEO agency London.

Looking for a content marketing strategy or service?

If you’re interested to learn more and see some examples of content MintTwist have created, please get in touch.

MintTwist’s pricing model is based on a daily rate and the number of days required depends on your content marketing objectives and your current situation. You may already have an existing content strategy and be looking to partner with an agency to deliver it. Alternatively, you may be looking for this strategy to be developed from the ground up. Either way, we are here and happy to help.

We are your content and social media advertising agency.

Get in contact with the MintTwist team today if you’d like to learn more about what our content marketing service can do to improve your digital marketing presence and long-term strategy.