Brandirectory

Starting a long-term partnership

Brand Finance partnered MintTwist to re-imagine and completely overhaul their dated and difficult-to-use Brandirectory website. Brand Finance required a modern, versatile technical solution that would provide the foundation for a growing suite of services over the following years.

The previous Brandirectory site had no ecommerce functionality and left a lot of room for UX and performance optimization. The aim was to begin driving sales through the site, improve bounce rates and overall traffic and to better use the well known and established Brand Finance brand.

The technical solution proposed by our laravel web developers made use of several modern web frameworks to build a comprehensive system that controlled and ordered the vast data output by Brand Finance’s systems into a bespoke CMS where it could be managed and added to. A separate front-end system then reads from that CMS and presents the data in a clear and simple way.

The advantage of this approach allowed the team to use different website development frameworks for different parts of the website; making each section quick and optimal for its purpose. The architecture also allows for Brand Finance to realize their plans of introducing far more to the website as the tech structure is hugely extensible and built to be easily maintained and added to.

Our project strategy

It was important to us that we build a site that is not only better, stronger and more resilient for visitors and potential customers, but also a site that strongly represented Brand Finance in a positive light.

Our team worked closely with the team at Brand Finance to get a true sense not only for the customer base and their demographics, but also of Brand Finance themselves.

We kept in close contact with our client both in the planning and creative phase of the project, and throughout the technical phase. We had regular meetings to stay on track, on message and on top of the vast data Brandirectory creates and holds.

Execting the project

The project was planned, designed and built over a period of 6 months, with regular meetings between MintTwist and Brand Finance.

It involved expertise from all of our teams, with particular effort spent on front-end development and user experience design.

Brand Finance was also interested in MintTwist’s ability to bring expertise from all across the agency, including creative, technology and digital marketing. The company was eager to ensure their search engine rankings were not negatively affected by the rebuild. Because of this we worked in collaboration with Brand Finance’s team and our own marketing team to keep it in check whilst we delivered a brand new site which is now much easier to use, makes better use of the incredible content in an engaging way and further accelerates Brandirectory’s authority.

The project was launched but the working partnership between MintTwist and Brand Finance continues

The final product is a fast and responsive site, built on cutting-edge technology with due thought and diligence paid to the user experience.

Brandirectory’s new website is a much better representation of the authority Brand Finance holds, and does a better job of growing and strengthening the brand.

As a result of the successful project, MintTwist and Brand Finance have embarked on a series of ongoing projects and consultancy to build upon the Brandirectory site.