Credit Suisse

The mission

Credit Suisse are a leading global financial services company headquartered in Zurich. We undertook a strategic review of an internal trading platform, focusing on the user interface and it’s usability.

Utilising a decade of sector knowledge, we were able to create a wesbite design service that provided real time data from trusted sources and allowed the teams on the ground to assess, compile, comment and report all in one place – saving time and effort.

Consultations in Zurich

Several sessions were scheduled for our team over a few days at the Credit Suisse headquarters in Zurich. We met with various members of the trading and sales teams to find out exactly what issues existed within the current workflows.

Both the one-on-one and group sessions proved invaluable and it was clear that there were multiple, diverse objectives that the project needed to achieve in order to be considered successful by all of the relevant stakeholders.

User journeys

Core user journeys were created for each of the priority sets of internal users.

From here we were able to outline the critical functionality that would support the user experience that would make the tool an integral part of every day working life on the trading floors of the bank.

Wireframes

Once we had the core functionality listed out for each page on the website, we were able to create clickable wireframes to rapidly prototype.

This was then presented to the client to assess and feed back on before we applied a skin to the designs.

The result

The final product was a tool that was quickly embraced by multiple internal teams across research, sales and trading.

The business was able to track productivity and revenue as a direct result of the digital marketing work that we delivered.